In surfing The Times of India, I discovered that the predominant stock indexes in India are called SENSEX and NIFTY.

It would be so much nicer to play in that stock market. Let’s face it: Dow Jones sounds like a pirate.

“I lost $5,000 in Cisco last week.”

“Ahhrr, matey. You were taken by Dow Jones, scourge of the seven seas.”

And from a purely sound-association standpoint, NASDAQ sounds like a car wrapping around a telephone pole. “Look out! We’re going off the road!” **NASDAQ!**

In contrast, losing money in India would be a relatively benign experience.

“Boy, I sure lost my shirt on those curry stocks.”

“Cheer up, pal. At least it’s still NIFTY.”

Or:

“The bottom fell out of the elephant market. I’m broke.”

“Hey, man, remember what they say. Even when you’re not enjoying it as much as you used to, there’s no such thing as bad SENSEX.”