I like my job, but working in marketing for a human resources company has its challenges. When people think about HR, they don’t think “sexy.” They think the evil Catbert from “Dilbert.” Or the fact that their friend just got laid off from Hewlett Packard. It’s not a good starting place for trying to build and promote a positive brand identity.

Sometimes I fantasize about coming into work one morning and being told: “We’re not really doing the benefits and payroll administration thing anymore. Instead, we’re selling these little cinnamon raisin tarts. We found the recipe in a drawer somewhere. The growth potential is excellent, our shareholders are thrilled, and they’re remarkably low calorie. Do you think you can run with this for a while?”

My skinflint Internet provider, Earthlink, only gives me 10 MB a month of web space, and I’ll soon be running out of it what with all my various blogger codes and self-promotional blather clogging up the works. Which means I’ll have to finally spring for dedicated hosting. Which means I’ll need to choose a domain name. I’d like to pick one that I could use in my freelance work, but all the ones I like are taken. Such as:
- Syntext
- Bigstory
- Forwords
This is the problem with choosing a domain name in the year 2002 rather than 1996, when I probably could have registered ColaCola.com and no one would have raised an eyebrow. 

Well, I have my own blog. I’m only behind by about 500,000 other people. This is, however, nothing unusual; I was also one of the last people to
- Get a Swatch Watch
- Wear Reebok shoes
- Buy Duran Duran’s “Rio” album.
- Sell/throw out Duran Duran’s “Rio” album. (I still own it. I still listen to it. If you don’t understand, I won’t be able to explain.)