Today a junior employee asked for my help with her section of the 2006 marketing plan.

- I’m stuck on the word “intrinsic.” I want to say “The use of targeted messaging is intrinsic to...to...”

- “...our ability to reach buyers in new markets and raise brand awareness.”

- Right!  “With tightly integrated campaigns, we can...”...uh…

- “Build the sales pipeline and add volume to our lead recycling program.”

- Right, good.  And..."We need to launch programs that are...”

- “...magically delicious.”

- Good, right...right…

- ....

- ....

- ....

- .............wait a second.

- Do you want my advice or don’t you?